Media Training

Our media training program is designed to take the guesswork out of interviews. Through rigorous preparation and intensive coaching, we prepare our clients for the routine and the unexpected. This enables them to project confidence, stay focused and effectively communicate key messages to their target audiences.

Developed by award-winning journalists, the media training program prepares clients for broadcast, print, radio and web interviews. The program leverages a mix of behind-the-camera experience and media-relations expertise.

Clients go through several demanding practice interviews tailored to their specific needs, while receiving extensive feedback. By mastering the interview process, clients learn to maximize the opportunity and use the broad exposure to advance their goals.

Media can be a powerful and useful tool, but understanding how to leverage and control the opportunity is the key to success.

For additional information or to schedule a media training session please contact Steven Bodakowski.

Program Content                

  • The art of the interview
  • Rules of the road for working with journalists
  • Development of messages, quotes and sound-bites
  • Handling a crisis situation
  • Interview techniques, including bridging and transitioning
  • Strategies for answering tough questions
  • What not to say, ever
  • Body language and presentation tips
  • Appearance, dress and grooming
  • Post-interview follow-up


Meet the Team
Russell Sherman

Partner

Steven Bodakowski
Senior Account Executive