Our People

Andrew Waterworth

Managing Director
London

BIOGRAPHY

Andrew joined Prosek Partners as Managing Director after a distinguished 15 year career at FTI Consulting (formerly Financial Dynamics) where he was responsible for establishing and leading the Financial Services practice.

Andrew has extensive experience in strategic communications and media relations spanning 24 years and he has counseled many of the world’s leading asset managers including Aviva Investors, AXA Investment Managers, BlackRock, BlueBay Asset Management, Credit Suisse Asset Management, F&C Investments and iShares. A former officer in the British Army, Andrew started his career in 1987 and was a Director and Shareholder of Ludgate Communications. Andrew is a member of the Chartered Institute of Public Relations.


Q & A

What are you most proud of in your public relations career?
Teamwork is the single most over-looked quality required for establishing a motivated and successful public relations firm. I have been extremely fortunate over the years in having worked with some of the most talented practitioners across the PR spectrum and am proud of a management style which combines direction, motivation and leadership allowing individuals to thrive.

Name one thing most people don’t know about you.
At the age of 17, I represented England as a public schools soccer player.

How would your mother describe you?
Difficult, defiant … doggedly loyal!

What are your greatest strengths as a public relations practitioner?
Experience, leadership and a good listener.

What is your favorite food?
Hebridean seafood.

Describe your perfect client.
Adept in managing agencies; collaborative in day to day dealings; audacious in considering new ideas and candid with feedback.

What three hobbies or activities do you enjoy most?
Outdoor pursuits generally; especially fly-fishing and composing music (out of earshot!)

What’s your favorite part of the workday?
Leaving at the end of the day with the ‘to do’ list complete.

Who would play you in the movie version of your life?
Kenneth Branagh

What is your favorite quote?
“Don't take life too seriously. You'll never get out of it alive!”