Brian H. Schaffer
Brian has over 17 years of experience providing strategic corporate, financial, investor and crisis communications counsel to senior management teams and boards of directors. He has helped position numerous M&A transactions, IPOs, hostile and friendly takeover attempts, proxy contests, asset divestitures, restructurings, restatements and bankruptcies, both in agency and internal roles.
Brian possesses considerable experience in the financial services sector, assisting senior management teams with M&A, corporate and crisis communications, and reputation management. Select clients include Affiliated Managers Group, Aurelius Capital Management, GE Capital, Franklin Templeton, Genworth Financial, IFM Investors, Manning & Napier, Man Group, and The Royal Bank of Scotland, among others.
Prior to joining Prosek Partners, Brian was Vice President of Investor Relations at Brainerd Communicators. Brian started his career at Morgen-Walke Associates after graduating with Honors from the University of Delaware.
Q & A
What are you most proud of in your public relations career?
Being associated with a holistic communications agency that enables me to provide strategic counsel across multiple disciplines within sectors I have a passion for. I also take equal pride in my ten-year track record of keeping clients out of jail and analysts/investors from chasing me down the street with pitchforks and torches.
Name one thing most people don’t know about you.
I possess one of the largest collections of live funk shows in the U.S., a substantial number of which I have attended
How would your mother describe you?
Clearly in love with his work because he evidently doesn’t have enough time to call home more often
What are your greatest strengths as a public relations practitioner?
I do not hesitate to diplomatically point out to my clients their faults, because if I don’t their analysts and shareholders will, and they will most likely do so in a public forum. And oh, I can read and model financial statements.
What is your favorite food?
Ersters. Either raw, or fried and stuffed into a fully dressed po’ boy and washed down with a Turbo Dog
Describe your perfect client.
One that consistently seeks my counsel on IR and broader communications issues and one in which I have earned a seat at the table with all of senior management
What three hobbies or activities do you enjoy most?
Long distance running, middle distance running, short distance running
What’s your favorite part of the workday?
4:01 p.m. I love seeing what material news companies have sat on all day waiting to release as soon as the market closes. 99% of the time it’s anticlimactic, but it’s worth it when the big news hits.
Who would play you in the movie version of your life?
My brother. He’s also in IR. It’s a family thing, you wouldn’t understand.
What is your favorite quote?
"It's a poor workman who blames his tools"