Senior Vice President
Josette Robinson has nearly 15 years of experience in Public Relations, working across a variety of industries including financial and professional services.
At Prosek, she is responsible for a multi-million dollar portfolio of clients focused on insurance, asset management, real estate, and consumer finance. In these assignments, she oversees all public relations, investor relations, crisis communications, thought leadership, and social media activities. Josette also specializes in public relations and marketing initiatives geared toward the small business community, and has been integral in the development and strategic direction of numerous award-winning campaigns.
Prior to joining Prosek, Josette began her career in the consumer and luxury/fashion PR industries, working on large-scale B2B and B2C campaigns for some of the world’s most well-known brands including BMW and Nike.
Josette is the founder and head of Prosek’s Give Back initiative, a corporate social responsibility program that works closely with charitable organizations aligned with the firm’s ethos. She is also an active volunteer with organizations such as The HOPE Program and City Harvest.
Josette graduated from Fordham University with a Bachelor of Arts in Communications and Media Studies.
Q & A
What are you most proud of in your public relations career?
I'm most proud of my ability to adapt. I started out in consumer/luxury PR and now work on an array of top notch professional and financial services accounts. My consumer background helps me bring a touch of "fabulous to finance."
Name one thing most people don't know about you.
I was born in Trinidad and moved to the US when I was 6 yrs. old.
How would your mother describe you?
As her baby... despite my all my pouting, kicking and screaming for her not to do so.
What are your greatest strengths as a public relations practitioner?
A keen sense of anticipation that has helped me win over the toughest of clients.
What is your favorite food?
Roti. It's a West Indian dish typically served with curry chicken or goat.
Describe your perfect client.
One that looks at their PR firm as a partner as opposed to a vendor and willing to carefully weigh counsel and implement it when necessary.
What three hobbies or activities do you enjoy most?
Shoe shopping, watching NBA games with my sister (who thinks she's a coach), and spending time with my friends and colleagues.
What's your favorite part of the workday?
Right when most people have left for the evening and I start jamming on a plan or press release since it's a lot quieter.
Who would play you in the movie version of your life?
My first inclination would be to say Halle Berry, but who am I kidding?! She clearly couldn't hold a candle to the real thing!
What is your favorite quote?
"Genius is one percent inspiration and ninety-nine percent perspiration." Thomas A. Edison