Senior Vice President
Kristina is an experienced communications professional, and has spent nearly a decade working for clients across the financial industry. She joined Prosek Partners in 2009 and specializes in creating comprehensive communications programs for the firm’s asset management, banking and consumer finance clients.
Kristina works with clients to deliver increased brand awareness (and protection) through strategic combinations of earned, owned and paid media to drive real business results. Kristina’s day-to-day focus includes managing global account teams, developing strategic messaging, supporting clients on reputational issues and navigating the changing media relations landscape.
Prior to joining Prosek, Kristina worked at Middleberg Communications, focusing on professional and financial services accounts. Kristina began her career at Dukas Public Relations working with hedge funds and other alternative investment firms.
She graduated from The University of North Carolina at Chapel Hill, where she received a BA in journalism, specializing in public relations.
Q & A
What are you most proud of in your public relations career?
I still get a rush from securing a killer opportunity – but I think it’s more now about mentoring my colleagues and watching them get smarter and more strategic about moving our clients’ brands forward.
Name one thing most people don’t know about you.
I had a pet hedgehog named Molly. She was named after my middle school boyfriend’s next girlfriend. It was a prickly subject at the time.
How would your mother describe you?
An amazing singer. Actually, that’s a complete lie. She once asked me to stop singing from the backseat because I was so out of tune. I was six. This is one of my life’s great pain points. But aside from that, I think she’d tell you I’m tenacious, a bit snarky and an over-achiever.
What are your greatest strengths as a public relations practitioner?
Intellectual curiosity. I think that’s a requirement in this space – otherwise, how do you get excited about municipal finance or convertible loan stories? I’m obsessed with figuring out the market and then dropping industry jargon at Thanksgiving dinner.
What is your favorite food?
Anything that combines cheese, tomato sauce and carbohydrates. And on that subject, I once made a very convincing argument that a supreme pizza is likely the best food to be stuck with on a deserted island – it’s got all the major food groups: pepperoni/sausage for protein; pineapple for fruit and vitamin C (keeps the scurvy at bay!); cheese for dairy and crust for carbs… you’ll remember this if you ever get stuck on a deserted island.
Describe your perfect client.
All of my clients are perfect. (I’m in PR?). But in all seriousness, it’s the clients who view me and the group at Prosek as a true extension of their own team. They trust us to kick butt on their behalf and collaborate to come up with the most strategic ideas.
What three hobbies or activities do you enjoy most?
Hosting dinner parties, squeezing my son Henry’s baby rolls and pretending to speak Italian in Italy.
What’s your favorite part of the workday?
Pressing “send” on a strategy document that I’d been agonizing over ahead of deadline.
Who would play you in the movie version of your life?
This is a tough question. The wrong answer here, and you’ll think I’m a narcissist with an overly high opinion of myself. With that caveat, I’m still going with Emma Stone. Mainly because I’ve always wanted cute face freckles, but also because I like to think we’re both charming and funny. And modest.
What is your favorite quote?
“Don’t borrow trouble from the future.” As someone who’s constantly playing out every scenario in her head, sometimes it’s nice to be told to focus on the here and now.