Vu D. Chung
Vu brings more than a decade of strategic integrated marketing communications experience to the Prosek Partners team, focusing on the agency’s global technology and energy clients. Recognized as an expert source for the technology and energy industries, which range from hardware to software, and traditional energy to renewable energy, Vu serves as a strategic advisor to her clients and internal teams on the development and execution of integrated communications campaigns.
Vu plays a leading role in providing strategic and analytical counseling to her clients and account team members across various communications disciplines including creative media relations campaigns, messaging and positioning, internal and external corporate communications, social media, and editorial content development. Leveraging her 10+ years of experience working with traditional and new media, Vu has developed successful campaigns and influencer outreach programs for start-ups to mature brands. Vu’s passion for her work does not stop at managing account teams and executing world-class program concepts for her clients; it extends to the nurturing of future public relations talents at Prosek through her leadership in coaching and mentoring junior staff members.
Prior to Prosek, at Euro RSCG Magnet and KCSA Strategic Communications, Vu helped evangelize numerous technologies ranging from DSL and broadband-over-powerline networking infrastructures to cutting edge video-on-demand, IPTV and VoIP technologies. Her client roster comprises a mix of telecom pioneers and leading digital media service providers. Vu received her MBA from Texas Woman’s University and graduated Magna Cum Laude from The City College of New York with a Bachelor of Arts in Communications – concentration in public relations and advertising. Vu is also an active member of Phi Beta Kappa Society.
Q & A
What are you most proud of in your public relations career?
Cementing relationships with key influencers for my clients. Also, successfully explained to my family what I do for a living.
Name one thing most people don’t know about you.
I spent eight months in a refugee camp on the island of Bataan in the Philippines as part of my family’s journey to the U.S.
How would your mother describe you?
Strong, calm, compassionate
What are your greatest strengths as a public relations practitioner?
Listening skills and patience
What is your favorite food?
Traditional Vietnamese dishes that you cannot find in restaurants
Describe your perfect client.
Ones that treat us as a partner, or an extension of their communications team. We are fortunate to have many of these clients at Prosek.
What three hobbies or activities do you enjoy most?
Reading, photography, beer tasting
What’s your favorite part of the workday?
The last hour of the day when I recollect the day’s events and plan for the next.
What is the last book you read?
Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All by Jim Collins and Morten T. Hansen
What is your favorite quote?
“I don't think of myself as unbreakable. Perhaps I'm just rather flexible and adaptable.” – Aung San Suu Kyi