Klout, Kollar and Me
Since Wilson Cleveland enlightened all of us at CJP about the online social media influence evaluator scorecard, Klout, I've been a bit obsessed. He warned me that checking your Klout score would become addictive. It is. My highest score to date is 41. I'm gunning for 45. If you're not already familiar, Klout is a website that seeks to measures how influential you are within social media channels. It looks at the quality of your network and how engaged that network is with you and your content. Pretty cool right? 
My colleague and partner, Mark Kollar, is only feeding my addiction and egging me on. We've started a competition of sorts and I'm pretty sure I will be beat as he's a fierce competitor and social media influencer. We shall see who the victor will be!
Is your Klout score important? Perhaps not. But in the future if your personal brand can be measured by a third party with credibility, it's going to become more essential for everyone to build their brand. I recently wrote a blog post for PR Week that mentioned the fact that the most visible and highly networked CCOs seemed also to be the ones PR Week picked to be on it's Power Players list. Hmmm. Whether it's online or off, your network and personal brand have become a "need to build" vs. a "nice to build." And whether you buy into Klout scoring or not its certainly something to keep on your radar. 