Caroline Gibson

Partner

Caroline Gibson is an experienced corporate communications practitioner with 25 years’ experience working for some of the world’s largest organisations. She works closely with firms in the financial services, healthcare and professional services sectors to build overall brand awareness and promote executive leadership teams.  She specialises in working with firms that have a transatlantic or global presence.

Since joining Prosek in 2006, Caroline has played a key role in growing the firm’s client base and is part of the firm’s leadership team.

Prior to joining Prosek, she worked for The Royal Bank of Scotland Group in London. She was responsible for promoting the NatWest brand, one of the UK’s largest banks, and regularly acted as a company spokesperson in the media on major issues. She has also held PR and brand management positions with HSBC and Red Bull. She was a Co-Lecturer on Georgetown University’s Masters in Global Strategic Communications from 2015-2018.

Caroline is a Board Director for British American Business, the leading transatlantic trade association and is an active member of the Arthur Page Society’s Page Up organisation, where she serves on the board and was Chair from 2018-2020. She has also served as a board trustee for the Institute of PR and for the Pequot Library in Connecticut.

Caroline graduated from Leeds Metropolitan University in the UK with a B.A. in Event Management and has an M.A. in Corporate Communications from Sheffield Hallam University.

Name one thing most people don’t know about you.

I ran my own ironing business at 12 and spent five very unfortunate months of my life dressed as an alligator in Orlando.

Describe your perfect client.

One that I can learn from and one that is comfortable learning from me. Essentially, mutual appreciation of each other’s knowledge and expertise.

What are your greatest strengths as a public relations practitioner?

Organisation and the ability to keep calm in a crisis.

What does “Next Is Where We Work” mean to you?

It means being one step ahead and seeing round corners for my clients. This industry is changing so quickly, and it is my role to push them out of their comfort zone to try new things.

Who would play you in the movie version of your life?

As a fellow Brit, I’d have to say Kate Winslet.