Daniel Allocca is a Partner and Head of the Digital, Paid and Analytics practice. He works closely with CMOs and senior leaders to develop and deliver strategies that drive revenue, build brand and protect reputation. Dan consults clients on paid media, corporate and executive digital strategy, and analytics. He is also a sought-after advisor to c-suites and boards and is a regular contributor to industry publications and panels.

Prior to joining Prosek as a Managing Director, Dan was a Senior Managing Director at TIAA & Nuveen where he had global responsibility for brand, advertising, and marketing analytics – he was also a member of the firm’s Executive Leadership Group and led a team of 120. Dan has also held positions at PIMCO, Royal Bank of Scotland and Morgan Stanley, and is an industry expert across asset management, wealth management, banking and alternative investments.

Dan earned an MBA with a focus in Financial Engineering from NYU Stern, and two degrees in Finance and Audio Engineering from Western Connecticut State University and Berklee College of Music, respectively.