Emily Tracy

Managing Director

Emily Tracy joined Prosek Partners in September 2008 as an account executive specialising in financial services and business-to-business Public Relations. Since then, she has delivered strategic value and high-profile media coverage to growth-companies and Fortune 500 organisations in a range of industries, including investment banking, asset management, wealth management and professional services. Emily’s current focus is on the creative development, daily management and execution of both strategic communications and social media programs for her clients. She brings extensive knowledge of the asset management and wealth management industries and their media landscape given her experience building public relations and thought leadership programs for abrdn, AllianceBernstein, Bessemer Trust, Goldman Sachs Asset Management, Jefferies, among others.

Prior to Prosek, Emily worked at Sloane & Company, where she represented such clients as Take Care Health Systems, OpenSkies Airlines, Wyeth Pharmaceuticals, The Internet Innovation Alliance, Boston Private Financial Holdings and Gibraltar Private Bank. Emily received a BA in Government and Sociology at Franklin and Marshall College in Lancaster, PA.

Name one thing most people don’t know about you.

I started my public relations career at the New York City Department of Sanitation working in the Bureau of Public Information. I had a great boss and that background definitely helped me to appreciate the advantages of working at an agency.

What are your greatest strengths as a public relations practitioner?

Playing detective. I really enjoy looking for story opportunities. There’s always more than meets the eye.

What is your favorite food?

It’s impossible for me to pick one, but there is always a bag of Hershey kisses in my desk.

Describe your perfect client.

A client who isn’t afraid to think outside the box. One who is interested in looking for creative solutions to solve simple problems. And one who views our relationship as an extension of their team.

What is your favorite quote?

“It ain’t bragging if you can back it up” – Joe Namath

How does your team put “Next” to work?

At Prosek, we put next to work by constantly seeing around corners. Our deep media intelligence provides us with the foresight to identify emerging industry trends but also the next wave of media talent and influencers. We constantly strive to anticipate the needs of our clients and empower them to make actionable decisions by leveraging our skills, network and market intelligence.