LONDON – April 13th 2015: Acadian Asset Management, the USD $70 billion, Boston-based investment manager specialising in active global and international equity strategies, has appointed Prosek Partners as its UK public relations agency of record, following a competitive pitch.
Prosek will work with Acadian’s UK team to develop a programme focused on articulating the firm’s distinctive investment philosophy; its research capabilities and customized investment solutions to UK and European based institutional investors and consultants.
With assets under management in excess of USD $70 billion, Acadian uses sophisticated analytical models for active stock selection. The firm offers over forty global equity and emerging market strategies and Prosek have been mandated to raise the profile of the full spectrum of offerings.
Kelly Young, CFA, CAIA, and Managing Director of Acadian Asset Management UK, said: “Promoting the Acadian business amongst sophisticated institutional investors requires a particular skill-set and a deep understanding of investments. At the heart of this mandate is a requirement for PR to articulate the value of a data-driven/quantitative approach with expert fundamental analysis. We were impressed by Prosek’s understanding of our approach and their ability to marry this with intelligent communications advice.”
The account will be run by Fred Duff Gordon, Associate Director of Prosek’s London office. The Acadian mandate brings to five, the number of major account wins awarded to Prosek in London in the first three months of 2015, together with Hamilton Lane, ACI Worldwide, C2FO and Alger Funds.
About Prosek Partners
Prosek Partners was founded in 1992 and currently has 85 employees across its London, New York and Connecticut offices. The firm is focused on the financial and professional services sectors and characterises itself as a "corporate firm with a top-ranked deal shop inside". Prosek was recently named Best North American Public Relations Company by Hedgeweek and is ranked in Top 20 in New York Observer’s PR Power List 2014. For more information, visit www.prosekuk.com or follow the agency on Twitter at www.twitter.com/prosekpr.
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