In his role as the recently appointed head of the Washington office with Prosek Partners, David says he’s now tasked with considering a whole range of priorities that he hadn’t given much thought to before.
He brings to his work an attitude of common-sense thinking, imbued in him by his time spent working with Wall Street PR icon Gershon Kekst. His biggest lesson from Kekst? PR is much more than a clever message.
We caught up with David to get his take on the current work of a PR pro and how he sets himself and his team up for success every day.
Check out the full piece at PR Daily.