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‘Good PR isn’t spin,’ says Prosek’s Jim David

Jim David in PR DailyJim David isn’t afraid to take on new challenges.

In his role as the recently appointed head of the Washington office with Prosek Partners, David says he’s now tasked with considering a whole range of priorities that he hadn’t given much thought to before.

He brings to his work an attitude of common-sense thinking, imbued in him by his time spent working with Wall Street PR icon Gershon Kekst. His biggest lesson from Kekst? PR is much more than a clever message.

We caught up with David to get his take on the current work of a PR pro and how he sets himself and his team up for success every day. 

Check out the full piece at PR Daily.