As read on the Bulldog Reporter's Daily Dog.
May 3, 2012 - Incapital LLC, an underwriter and distributor of fixed income securities and a growing range of financial products, announced that it has retained New York-based CJP Communications (www.cjpcom.com) as its public relations agency of record. CJP will be responsible for driving awareness of Incapital's overall brand, its expanded suite of products, including newly offered unit trusts and annuities, as well as other core capabilities.
"We are at an exciting juncture in our company's history as we enhance our product offerings, expand our team and look to broaden our footprint across North America," said John Radtke, Chief Executive Officer of Incapital. "CJP's strong knowledge of the financial industry and its roster of complementary clients was a prominent reason we chose them as our agency partner."
CJP will focus on providing thought leadership, executive positioning and visibility, strategic media relations and counsel, as well as promotion of Incapital's marketing activities such as its recent sponsorship of the 2012 Big East tournament.
"We look forward to partnering with CJP to further raise our profile within the investment community, especially among wealth managers and institutional investors," said Chris Clews, Marketing Executive Director of Incapital. "We have made some great strides in increasing our recognition and are excited to leverage CJP's creative thinking and media relations expertise to further develop our brand."
"Incapital is an established player in the Fixed Income universe and we are excited to begin our partnership," said Russell Sherman, Partner at CJP. "Our deep and long-standing experience in the securities and investment banking industry makes us the right partner for Incapital, and we are looking forward to working closely together to execute a campaign that will help them drive their business forward."
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