New York – November 10, 2021 – Prosek Partners, a leading integrated global marketing and communications firm, today announced that Neil Goklani has been promoted to partner at Prosek after three years of working with the firm to build out its integrated marketing practice, which includes strategic branding, digital, creative and content offerings. Goklani joined Prosek from a series of top marketing roles at both American Express and J.P. Morgan. He started at Prosek as a managing director and chief marketing officer and marketing practice leader with 20 years of global marketing experience in the US and International.
“As the financial services and business-to-business sector matures in its needs for marketing, our vision was to build out an integrated offering that would mix our deep expertise in these industries with world-class creative, digital, content and brand capabilities” says Jen Prosek, founder and managing partner at Prosek Partners. "Neil came here to build upon the foundation we had in these areas and take them to the next level. He has certainly achieved this and then some."
Since he came on board at Prosek, Goklani has helped build a strong team, attracting new senior hires including Anne Swan, former creative director at Siegel and Gale; Daniel Allocca, former global head of brand and digital for TIAA, Nuveen and TIAA Bank; Jennifer LaFiura, former head of global brand strategy and planning at American Express; and Joe Scannell, former head of digital for Edelman's financial practice. Under his strategic direction and leadership, Prosek has significantly grown its marketing business, becoming the agency-of-record to top global financial services brands and leading major brand transformation initiatives with clients.
“I am proud to be a partner at Prosek, continuing to build a leading practice with top marketers who work together to build and transform brands,” said Goklani. “I look forward to delivering best-in-class capabilities for our clients and help Prosek take its business to the next phase of growth in financial and professional services and beyond.”
About Prosek Partners
Prosek Partners is among the largest independent communications and marketing firms in the U.S. and one of the few domestic, mid-size firms that offers global capabilities through its London office and international network. Specializing in providing a full range of communications solutions to financial and professional services companies, the firm delivers an unexpected level of passion, creativity and marketing savvy. Prosek Partners’ “Unboxed Communications” approach brings breakthrough ideas to every client engagement. Services include digital and traditional media relations, financial communications, investor relations, transaction services, crisis communications and issues management, digital marketing, design and creative services, content creation, publishing, media training and branded entertainment. The firm has been named an Inc. 5000 Fastest-Growing Company, a “Top Place to Work in PR” by PR News, A New York Observer Power PR firm, and a PRovoke “Best Agency to Work For” and “Global and North American Corporate/Financial Agency of the Year.” Prosek Partners is a certified Woman-Owned Business. For more information about Prosek Partners please visit www.prosek.com or follow the agency on Twitter at www.twitter.com/prosekpr.