Prosek Partners increased revenue 27% last year to $73.7 million in the U.S. “If we had hired the people to support it, we might have grown 40%,” says founder and managing partner Jennifer Prosek.
The firm has a large client roster in financial services. It also does finance comms for clients in other sectors, including healthcare, professional services and technology.
It saw “explosive spending” from crypto companies. Integrated marketing comms was also big.
“Everyone was trying to do a deal or raise funds or just conduct business as usual but were having a hard time getting it done behind a screen,” says Prosek. “Clients who had the inkling to do marketing and PR poured a lot of funds into it after the pandemic hit.”
Read the full profile on the PRWeek website.