NEW YORK, June 27, 2023 – Prosek Partners, a leading integrated marketing and communications firm, today announced the appointment of Geoffrey Sidari as Group Director of Data and Analytics. He joins Prosek from WE Communications where he was Executive Vice President of Insights and Analytics.
At Prosek, Geoffrey will spearhead the agency’s global data analytics practice, focused on delivering data driven insights using a robust communications and marketing analytic tool stack, including a range of AI technologies. Sidari has more than two decades of experience in harnessing the power of data and analytics, having formerly led a global analytics practice where he oversaw brand and communications analysis for some of the world’s largest brands.
“With each day I spend at Prosek, my excitement continues to grow,” said Sidari. “The opportunity to build innovative solutions for brands in the financial industry and beyond and the energy across the agency is infectious. Prosek’s culture and the opportunity to deliver value and impact across our client base is what drives me in my new role."
“We're thrilled to welcome Geoffrey to the Prosek team,” said Jen Prosek, Managing Partner at Prosek. “His extensive experience and unique understanding of data analytics will prove invaluable as we continue to drive value for our clients. Geoffrey’s leadership will take our analytics capabilities to the next level, adding depth and innovation to our integrated marketing strategies and amplifying their impact.”
Sidari's appointment reinforces Prosek Partners’ commitment to offering innovative and comprehensive solutions to its clients, providing a full suite of services that effectively bridge the gap between marketing, communications, and business impact.
About Prosek Partners
Prosek Partners builds – and protects – the top brands in business. We are a certified Woman-Owned Business and among the largest independent, integrated communications and marketing firms globally. Specializing in providing a full range of communications solutions to financial and professional services companies, Prosek delivers business impact through an unexpected level of passion, creativity and marketing savvy. Services include media relations, thought leadership, social and digital media, public affairs, investor relations, financial communications, transaction services, crisis communications and issues management, content creation, conference support, publishing, media training, data and analytics and more. Prosek's strategic branding and integrated marketing arm – Prophecy by Prosek – offers brand strategy, award-winning design, digital and advertising capabilities. Prosek has been named PRovoke’s “Global and North American Corporate/Financial Agency of the Year” and a top-five global M&A and shareholder activism agency. For more information, please visit www.prosek.com or follow the firm on LinkedIn.