New York, December 20, 2023 - Prosek Partners, a leading integrated marketing and communications firm, today announced the appointment of Matthew Goodman as a Senior Vice President in its New York office.
Matthew, who has relocated from the UK, brings nearly 30 years of experience in media and communications to the firm. Previously, he was a director at London-based communications agency Greenbrook Advisory, where he advised clients across the private markets’ spectrum, including in private equity, hedge funds and shareholder activism, on proactive brand-building, content creation, media relations and crisis situations.
Prior to joining Greenbrook in 2015, Matthew spent two decades as a business journalist. The bulk of his reporting career was with The (London) Sunday Times, where he covered private equity, leisure and lodging, pharmaceuticals, retail and consumer.
“I am thrilled to have joined Prosek, who are preeminent players in both the US and UK in private markets,” commented Goodman. “I look forward to working with the firm’s impressive roster of clients, and hope that my background and experience of the UK market will prove additive to the team and the great work they are already doing.”
“We are delighted to welcome Matthew to our New York team,” said Jen Prosek, Managing Partner at Prosek. “He is a trusted advisor to his clients and his experience as a communications professional and business journalist will be immensely beneficial as we continue to grow our business on both sides of the Atlantic.”
Matthew’s appointment is the latest in a series of new hires, including Jon Schwartz, who recently joined Prosek in New York to spearhead the firm’s sports practice, and Matthieu Roussellier and Gina Bell, who joined the firm’s London office this year as Managing Director and Senior Vice President respectively.
About Prosek Partners
Prosek Partners builds – and protects – the top brands in business. We are a certified Woman-Owned Business and among the largest independent, integrated communications and marketing firms globally. Specializing in providing a full range of communications solutions to financial and professional services companies, Prosek delivers business impact through an unexpected level of passion, creativity and marketing savvy. Services include media relations, thought leadership, social and digital media, public affairs, investor relations, financial communications, transaction services, crisis communications and issues management, content creation, conference support, publishing, media training and more. Prosek's strategic branding and integrated marketing arm – Prophecy by Prosek – offers brand strategy, award-winning design, digital and advertising capabilities. Prosek has been named PRovoke Media’s “Global and North American Financial Agency of the Year” and a top-five global M&A and shareholder activism agency. For more information, please visit www.prosek.com or follow the firm on LinkedIn.