Prosek Partners Builds Out Digital and Analytic Capabilities, Adds Digital Specialist Luke Willoughby

New York, NY, June 8, 2015 _ Prosek Partners has hired a digital media specialist, Luke Willoughby, to help expand the firm’s digital analytics, measurement and amplification capabilities. Prior to joining Prosek, Luke worked for three years in digital planning at Deutsch and Group M/Mediacom. He also worked in planning at NCM Media Networks for nearly three years.

Luke graduated from the University of Colorado at Boulder - Leeds School of Business - with a Bachelor of Business Administration in Finance and Marketing.

“The convergence of paid, earned and owned media has created a great opportunity for PR firms and their clients to be even more effective,” said CEO Jen Prosek. “Luke will enhance our ability to provide clients with digital and paid media counsel, as well as analytic and measurement services to better quantify the success of PR and marketing programs.”

Prosek’s Digital and Creative Services Group provides brand development, digital marketing and web development; social media strategy and execution; content creation; video production; analytics and measurement.

"Prosek has been providing creative services, digital and social media counsel and execution to clients for nearly a decade," said Prosek Partners’ Head of Digital Wilson Cleveland. "As PR’s scope widens to include paid, earned, social and owned media responsibilities, Luke will be an invaluable asset to our clients and help Prosek Partners stay at the forefront of the industry-wide convergence of disciplines.”

One of Prosek’s earliest digital projects, in 2006, was the first-ever social media campaign for BMW/MINI Financial Services. Prosek also created “Leap Year,” a branded web series about the trials of a group of entrepreneurs, produced for insurer Hiscox, as well as campaigns for Cigna, General Electric and CAN Capital.

Most recently, Prosek created an original digital docuseries, “Courageous Leaders,” for client Hiscox. “Courageous Leaders” is a series of candid conversations with successful entrepreneurs, including Foursquare Co-founder/CEO Dennis Crowley, Thrillist Co-founder/CEO Ben Lerer and interior designer/TV personality Ross Cassidy, about how they found their courage and embraced risk to succeed in life and business.

About Prosek Partners
Prosek Partners is among the largest independent public relations firms in the U.S., and one of the few domestic, mid size firms that offers global capabilities through its London office and international network. Specializing in providing a full range of communications solutions to financial and professional services companies, the firm delivers an unexpected level of passion, creativity and marketing savvy. Prosek Partners’ “Unboxed Communications” approach brings breakthrough ideas to every client engagement.