In the rarefied world of financial PR, Prosek continues to operate in its own stratosphere. This year, along with advising on more than 35 go-to-market transactions, Prosek worked on financial communications for Levi’s, the creation of the new public alternatives manager Blue Owl, the restructuring and IPO of Hertz, and marketing work for ICE, the owner of the NYSE. Prosek’s SPAC work included media company DNZ, led by former Bloomberg anchor Betty Liu, CEA Space – as in outer – and the launch of Colossal, a start-up focused on “de-extinction”, including bringing the woolly mammoth back to life. Good luck with that one. Major hires include Joan Vollero, Manhattan DA Cy Vance Jr.’s former comms lead.
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