NEW YORK, January 18, 2017 -- Prosek Partners, a leading independent public relations and financial communications firm, today announced the achievement of a major milestone in the firm’s 20-plus year history: its asset management and alternatives clients have collectively eclipsed $10 trillion in global assets under management.
The firm, which specializes in serving B2B and financial services clients, has experienced tremendous growth in the areas of asset management and alternatives over the past several years, helping to drive double digit annual revenue growth.
“There are a number of trends leading to increased demand for communications and marketing services among companies in the asset management and alternatives industries,” said Jennifer Prosek, Managing Partner. “Among these include the continued introduction of new product offerings such as strategic beta ETFs and liquid alternatives, for example. We have also seen institutional managers increasingly push into the retail market and vice versa. The expansion of many overseas firms into the U.S. market is another trend leading to increased demand. Opportunities for continued growth in this ‘emerging market of marketing’ are plentiful.”
Fueling the expansion of Prosek’s asset management and alternatives business have been major Agency of Record client wins including, among others, Goldman Sachs Asset Management, Prudential Global Investment Management, TIAA Global Asset Management, Schroders and Glenview Capital Management.
About Prosek Partners
Prosek Partners is among the largest independent public relations firms in the U.S. and one of the few domestic, mid-size firms that offers global capabilities through its London office and international network. Specializing in providing a full range of communications solutions to financial and professional services companies, the firm delivers an unexpected level of passion, creativity and marketing savvy. Prosek Partners’ “Unboxed Communications” approach brings breakthrough ideas to every client engagement. Services included digital and traditional media relations, financial communications, investor relations, transaction services, crisis communications and issues management, digital marketing, design and creative services, content creation, publishing, media training and branded entertainment. The firm has been named an Inc. 5000 Fastest-Growing Company for the seventh consecutive year, a “Top Place to Work in PR” by PR News, A New York Observer Power PR firm, and a Holmes Report Agency of the Year. Prosek Partners is a certified Woman-Owned Business. For more information about Prosek Partners visit www.prosek.com or follow the agency on Twitter at www.twitter.com/prosekpr
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