Firm to consolidate long-term track record of crypto, blockchain and web3 experience into a formal offering aimed at bridging the gap between TradFi and DeFi
NEW YORK – October 4, 2022 – Prosek Partners, a leading integrated marketing and communications firm, today announced the launch of a crypto and web3 communications and marketing offering.
Prosek has been working with clients in the crypto and blockchain ecosystem since 2017, and the new offering has been specifically developed to further service companies across the entire ecosystem—from crypto-native layer 1s and decentralized finance (“DeFi”) protocols, to crypto-adjacent companies and traditional finance (“TradFi”) firms making ambitious bets on and in the space.
“Prosek was built on the belief that the financial services industry needed to move to the front foot when it came to proactive communications and marketing,” said Jennifer Prosek, founder and managing partner of Prosek Partners. “The rise of crypto and web3 is following a similar trajectory, and our financial services DNA uniquely positions us to help our clients navigate this disruption, communicate with investors and customers, and bridge the gap between TradFi and DeFi.”
The new offering will be led within Prosek by Joe Scannell, Managing Director, Head of Crypto & Web3. Scannell brings deep crypto and web3 experience, having worked with a wide spectrum of clients in this space, including The Algorand Foundation, Crypto Bahamas, NAX Group, Oak HC/FT, SkyBridge Capital and the New York Stock Exchange, among others.
“The opportunity in crypto and web3 is immense. Not just for crypto-native companies, but for all of our clients across traditional finance, venture capital, professional services, law, insurance, and so much more,” said Scannell. “With so much volatility, mistrust and confusion in the space, these firms need an advisor who understands the ecosystem and can help break through the noise to build a trusted brand that can reach mainstream and crypto audiences alike.”
The new offering pairs the full power of Prosek Partner’s integrated marketing and communications capabilities with the deep subject matter expertise required to build trusted brands and support clients with media relations, crisis communications, social media, thought leadership, op-eds, speaking opportunities, conferences and more.
For more information, visit Prosek.com/Crypto
About Prosek Partners
Every brand has a story to tell. And we’re experts at telling it. Prosek Partners is a certified Woman-Owned Business, among the largest integrated, independent communications and marketing firms in the U.S. and one of the few domestic, mid-size firms that offers global capabilities through its London office and international network. Specializing in providing a full range of communications solutions to financial and professional services companies, the firm delivers an unexpected level of passion, creativity and marketing savvy. Services include digital and traditional media relations, financial communications, public affairs, investor relations, transaction services, crisis communications and issues management, content creation, publishing, media training and more. Its strategic branding offering – Prophecy by Prosek – takes a holistic approach to creative branding and storytelling, with capabilities spanning every facet of advertising, strategy and design to deliver breakthrough results. The firm has been named PRovoke’s “Best Agency to Work For” and “Global and North American Corporate/Financial Agency of the Year,” an Inc. 5000 Fastest-Growing Company, a “Best PR Firm in America” by Observer, and a “Top Place to Work in PR” by PR News. For more information about Prosek Partners, please visit www.prosek.com or follow the firm on LinkedIn.