Prosek Partners selected for Observer's 2025 PR Power List

After over three decades, Prosek Partners proves that longevity doesn’t mean complacency. Known for its dominance in financial communications with clients like TD Bank, Blackstone, BNY and Citi, the firm continues to innovate and expand. In 2024, Prosek supported the launch of SCI Ventures, the first-ever venture philanthropy fund addressing spinal cord injuries with the goal of curing paralysis. By leveraging media placements in outlets like Financial Times, Forbes and Inside Philanthropy, alongside speaking opportunities at WebSummit and SuperVenture, Prosek helped SCI Ventures raise significant awareness. The launch sparked engagement with over 20 startups and opened doors to 15+ venture capitalists, building momentum toward the fund’s $40M goal.

Prosek’s strategic growth also extended to its acquisition of Becca PR, solidifying its presence in hospitality, dining and culture communications. Becca closed the year with wins including Ralph Lauren, Tishman Speyer and Rockwell Group, alongside top-tier talent acquisitions from HBO, YouTube and Wallpaper. Meanwhile, Prosek’s new sports practice, led by former NFL exec Jon Schwartz, saw a 300 percent revenue boost thanks to partnerships with investors, operators and athletes.

At the heart of Prosek’s success is its culture, built on what it calls an “Army of Entrepreneurs” ethos, blending grit, hustle and humanity. Founder Jennifer Prosek emphasizes the firm’s commitment to creativity, delivering “big ideas” to clients quarterly, regardless of whether they ask.

With a growing global footprint—spanning nine offices from Abu Dhabi to Cape Town—and a unique blend of creativity and results-driven strategies, Prosek Partners continues to redefine what’s possible in financial communications, proving why it remains a trusted leader across industries.

Learn more about the top PR firms in 2025 at the Observer.