Today, many communications professionals have earned a seat at the table by offering counsel that is steeped in business acumen. But do their counterparts in functions such as finance and operations have the same knowledge of communications?
For the most part, the answer is ‘no,’ according to a new white paper from the Arthur W. Page Society. The paper shows that the majority of graduate business schools have not elevated communications to an essential part of their curricula and explains why it is increasingly imperative that they do so.
Jennifer Prosek, Josh Passman and Susan Etkind of Prosek played a key role in developing the paper with the Page Society, titled Teaching Strategic Communication in Business Schools: New Evidence from the C-Suite.