London – February 9th 2014 – ACI Worldwide (NASDAQ: ACIW), one of the world’s leading providers of electronic payment and banking solutions, has appointed Prosek Partners UK as its agency of record in EMEA. Following a competitive RFP process, ACI Worldwide selected Prosek on account of the depth of experience within its account team; its focus on both financial services and financial technology and its ability to grasp a complex positioning mandate.
Working alongside ACI Worldwide’s EMEA marketing team and Katrin Boettger, EMEA Senior PR Adviser, Prosek intends to lead the payments firm through a programme that utilizes deep industry insight to position the company at the forefront of the evolving payments debate. A combination of digital and social media activities will support earned and owned media campaigns designed to raise awareness of ACI’s diverse and robust product portfolio set.
Leading the programme is Fred Duff Gordon, Associate Director at Prosek: "The global payments industry is evolving rapidly, with a major impact across retail banking, transaction banking and the retail sector. Innovation in payments technology is rapid. Our task is to demonstrate to banks, retailers, merchants and processors how ACI is taking a leading role in this changing payments landscape and ultimately how it can help them to get ahead."
Felicity O’Brien, Head of Marketing EMEA at ACI Worldwide: “With its strong focus on fintech and payments expertise, Prosek fits the bill as an insightful and creative team to help us deliver a complex message across all media channels. Their team presented a very ambitious, but attainable PR plan and we look forward to seeing it fulfilled.”
About Prosek Partners
Prosek Partners was founded in 1992 and currently has 85 employees across its London, New York and Connecticut offices. The firm is focused on the financial and professional services sectors and characterises itself as a "corporate firm with a top-ranked deal shop inside". For more information, visit www.prosekuk.com or follow the agency on Twitter at www.twitter.com/prosekpr
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