Bea Broderick has spent nearly 15 years in communications, working for clients across industries including technology, financial and professional services. She joined Prosek Partners in 2011 and currently advises private and public companies on strategic communications, including financial and corporate public relations, reputation management, internal talent communications and leadership visibility. Bea is also responsible for the talent management and growth of Prosek’s Boston office.
Bea has extensive experience developing integrated creative campaigns to enhance brand equity, influence reputation and support revenue generation. In addition to brand building, she also provides counsel to clients across a variety of sensitive matters and special situations.
Prior to joining Prosek Partners, she was an Account Supervisor at RLM Public Relations in New York and began her communications career at MRB Public Relations in New Jersey. She received her B.A. with honors in Public Relations and Journalism from Monmouth University in West Long Branch, New Jersey.
Q & A
What are you most proud of in your career?
I am most proud of my current position, working for a firm that is constantly growing, where each person has complete autonomy to build a career that’s personally and professionally meaningful.
Name one thing most people don’t know about you.
At age five, I surprised my parents and a room filled with several hundred people when I told them I wanted to be a nun when I grew up. Obviously, my career as a communications professional was a close second?
How would your mother describe you?
A ham – that is kind, generous and always smiling.
What are your greatest strengths as a communications practitioner?
I have an insatiable curiosity for learning, never waiver in my commitments and convictions, love problem solving and am always calm in crisis.
What is your favorite food?
My partner can attest – I’m largely non partial when it comes to food.
Describe your perfect client.
One that views us as a true extension of their team, and values collaboration and creative thinking.
What three hobbies or activities do you enjoy most?
Traveling and theatre, but most importantly spending time with my family.
What’s your favorite part of the workday?
The start of a new day. Opportunities abound!
Who would play you in the movie version of your life?
I’d cast Abbi Jacobson or Carrie Brownstein – definitely a leading lady of comedy.
What is your favorite quote?
Nearly every day as a child my father would send me off to school and repeat this quote: “Good, better, best. Never let it rest. ‘Til your good is your better and your better is your best.”
I live my life by it.