Beth has over 15 years of experience in developing integrated communications strategies for financial services, B2B, technology and professional services clients in the UK, US and internationally.
She joined Prosek in 2012 and advises clients on strategic communications, reputation management, executive visibility and internal communications. She currently oversees Prosek’s London office and is responsible for talent management and growth of the team, along with cultivating and managing relationships with the firm’s international agency network.
Beth has extensive experience in developing integrated campaigns to enhance brand equity, influence reputation and support revenue generation. In addition to brand building, she also provides counsel to clients across a variety of sensitive matters and special situations.
Prior to joining Prosek, she led the financial services practice at Spring O’Brien, and also worked at Intermarket Communications where she worked with a range of global organizations.
Beth received the Gramercy Institute’s Award as a ‘Rising Star in Financial Marketing.’
She holds a B.A. in Communications and Business from Penn State University.
Q & A
What are you most proud of in your career?
Building our London team and international offering.
Name one thing most people don’t know about you.
I’ve devoted a great deal of time to building rainwater harvesting systems in Mexico to provide families with access to clean water.
What are your greatest strengths as a marketing and communications practitioner?The ability to adapt and connect with a range of personalities in different industries, sectors and regions across the globe.
What is your favorite food?
Always add avocado.
Describe your perfect client.
A client who is open to new ideas and trusts our input and advice. The best clients view Prosek as a true extension of their team.
What three hobbies or activities do you enjoy most?
Traveling – you can never be too well traveled (or too well read, for that matter). Spending time with my family. And seeing live music as often as possible.
What’s your favorite part of the workday?
The time spent with my clients and colleagues when we’re brainstorming strategies and ideas.
Who would play you in the movie version of your life?
Perhaps Sandra Bullock – a brunette with a big laugh.
What is your favorite quote?
We must free ourselves of the hope that the sea will rest. We must learn to sail in high winds. – Aristotle Onassis