Caroline Gibson is an experienced financial, consumer and professional services PR practitioner with 20 years’ experience working for some of the world’s largest financial organizations.
Prior to joining Prosek, she worked for The Royal Bank of Scotland Group in London as a media relations manager. She was responsible for promoting the NatWest brand, one of the UK’s largest banks, and regularly acted as a company spokesperson in the media on major issues. She has also held PR and brand management positions with HSBC and Red Bull.
Since joining Prosek, she has led both financial services and professional services accounts and specializes in building the profile of firms that have a transatlantic or global presence.
Caroline is an active member of the Arthur Page Society’s Page Up organization, where she serves as Chair of the board. She is also a board trustee for the Institute of PR.
In 2013, Caroline was selected as one of PR Week’s 40 Under 40.
Caroline graduated from Leeds Metropolitan University in the UK with a B.A. in Event Management and has an M.A. in Corporate Communications from Sheffield Hallam University. She is also a Co-Lecturer on Georgetown University's Masters in Global Strategic Communications.
Q & A
What are you most proud of in your public relations career?
Being selected as one of PR Week’s 40 under 40 in 2013.
Name one thing most people don’t know about you.
I ran my own ironing business at 12 and spent five very unfortunate months of my life dressed as an alligator in Orlando.
How would your mother describe you?
A clone of my Grandma.
What are your greatest strengths as a public relations practitioner?
Organization and the ability to keep calm in a crisis.
What is your favorite food?
Describe your perfect client.
One that I can learn from and one that is comfortable learning from me. Essentially, mutual appreciation of each other’s knowledge and expertise.
What three hobbies or activities do you enjoy most?
Travel – I believe that every vacation day should be used to explore the world. I have traveled extensively and enjoy nothing more than experiencing new countries and cultures.
Real Estate – I spend a lot of my down time surfing the internet for real estate bargains!
Home Renovation - I spend all my spare time and money renovating a home that looks very much like The Money Pit!
What’s your favorite part of the workday?
I am a firm believer in creating relationships, so I most enjoy the catch up time I have with both clients and colleagues.
Who would play you in the movie version of your life?
As a fellow Brit, I’d have to say Kate Winslet.
Are you cat, dog, fish, ferret or bird person? Or none of the above?
I have a dog.
What is your favorite quote?
"Success is not final, failure is not fatal: it is the courage to continue that counts." Winston Churchill