Senior Vice President
Cristina is a Senior Vice President at Prosek Partners, specializing in financial services communications. Her specific duties include strategic public relations program development and oversight, executive visibility, storyline development and planning for a range of clients servicing B2B and B2C customers, including retail and commercial banks, insurance companies, wealth management firms and asset managers. Cristina has experience working directly with chief communications officers and their corporate communications teams to protect their company’s interests and secure print, broadcast, online coverage in a variety of industries. Her expertise lies in developing unique and innovative ideas for her clients and demonstrating creativity in written materials and campaign planning. She possesses strong professional communications skills and is quality and client-service oriented.
Born and raised in San Juan, Puerto Rico, Cristina graduated from Simmons College in Boston, MA, with a B.A. in Communications with a concentration in Public Relations and Marketing Communications and a minor in Political Science. In addition, she completed several post-graduate courses at New York University to further her knowledge in the financial services space. Cristina is fully bilingual in Spanish and English.
Q & A
What are you most proud of in your career?
I’m proud of having joined Prosek almost ten years ago and of how much I have learned and grown with this firm. I never thought I’d stay at the same place for this long, but Prosek has been all worth it.
Name one thing most people don’t know about you.
I used to collect orchids when I was a kid. I had a greenhouse full of them in my parents’ back yard, and at one point I had close to 100 orchid plants.
How would your mother describe you?
She would probably say that I have always been too organized and too clean! And that I’ve liked to dress nicely since I was a little girl.
What are your greatest strengths as a communications practitioner?
I really listen to my clients and I work well with large client and Prosek teams.
What is your favorite food?
It’s hard for me to pick one favorite food, but I do love good sushi.
Describe your perfect client.
A client who can articulate and be open about their challenges and who is open to creative solutions.
What three hobbies or activities do you enjoy most?
Dates with my husband, gardening and shopping.
What’s your favorite part of the workday?
The very end of the day when I can finally walk away from my desk and feel the satisfaction of having addressed that day’s challenges.
Who would play you in the movie version of your life?
If the actor must be alive, I’d say Penelope Cruz; otherwise, Natalie Wood.
What is your favorite quote?
Recently, during the pandemic, I saw this quote from Warren Buffett that I thought was funny and witty: "It's only when the tide goes out that you learn who has been swimming naked." And I also like this quote from Elizabeth Taylor: "Pour yourself a drink, put on some lipstick, and pull yourself together."