Partner, Head of Digital and Integrated Marketing
Daniel Allocca is a Partner and Head of the Digital and Integrated Marketing practice at Prosek Partners. He works closely with CMOs and senior leaders to develop and deliver strategies that drive revenue, build brand and protect reputation. Dan consults clients on paid media, social media, digital executive presence and digital crisis management. He is also a sought-after advisor to c-suites and boards and is a regular contributor to industry publications and panels.
Prior to joining Prosek as a Managing Director, Dan was a Senior Managing Director at TIAA & Nuveen where he had responsibility for brand, advertising and demand generation – he was also a member of the firm’s Executive Leadership Group and led a team of 120. Dan has also held positions at PIMCO, Royal Bank of Scotland and Morgan Stanley, and is an industry expert across asset management, wealth management, banking and alternative investments.
Dan earned an MBA with a focus in Financial Engineering from NYU Stern, and two degrees in Finance and Audio Engineering from Western Connecticut State University and Berklee College of Music, respectively.
Q & A
What are you most proud of in your career?
There is nothing more satisfying than making a difference in the careers of others. I am most proud of when I’ve helped someone on my team grow and prosper – I find it highly energizing and rewarding.
Name one thing most people don’t know about you.
I’m a drummer and played in several bands in the Boston area before discovering my love for marketing.
How would your mother describe you?
She will still introduce me to other grown adults as a smart cookie… endearing and embarrassing.
What are your greatest strengths as a marketing practitioner?
I fall in love with the problem and I obsess over reaching the best outcomes.
What is your favorite food?
Pizza – New Haven Style…Connecticut has the best pizza, Google it!
Describe your perfect client.
Someone who is open minded to what’s possible and views us as a strategic partner to help them grow their reputation, recognition and revenue.
What three hobbies or activities do you enjoy most?
- Cars – going to car shows, track days and watching Formula 1
- Sipping a good cup of coffee and listening to an album in its entirety
- Hiking and enjoying the outdoors
What’s your favorite part of the workday?
Early morning – before the craze of the day. Achieving results early-on sets a positive tone for the entire day
Who would play you in the movie version of your life?
Vince Vaughn – he would properly pull off the sarcasm and humor.
What is your favorite quote?
“When you have exhausted all possibilities, remember this - you haven’t” – Thomas Edison