Our People

Frederick Duff Gordon

Associate Director


Fred Duff Gordon is an Associate Director in the London office of Prosek Partners. Prior to joining Prosek, Fred spent eight years at London-based financial services consultancy, Moorgate Group, where he was responsible for the strategic direction and execution of accounts across the pension fund management sector, wholesale and investment banking, financial infrastructure and financial information industries.

While at Moorgate Group, Fred spent two and a half years seconded in-house with the French wholesale and investment bank – Natixis – as their UK Communications Manager.

A financial services specialist, Fred has also managed a series of complex communications assignments including the closure of a large London-based brokerage business and the management and chairing of a fund raising road-show on behalf of the Dutch State Treasury Agency (at the peak of the sovereign debt crisis).

He also helped lead the UK communications strategy in support of S&P Ratings in the aftermath of the structured finance market freeze (2009).

Fred is a graduate of the University of Bristol (BA Hons. in Spanish, incorporating literature, politics and history across Iberia and Latin America).

Q & A

What are you most proud of in your public relations career?
Helping to build my previous firm from what was a recent start-up, when I joined, into an established City practice with client and talent benches to match.

Name one thing most people don’t know about you.
I used to be a fully signed-up member of the stamp collecting fraternity. At times I still leaf through my old collection, once the jig-saw puzzle’s been finished.

How would your mother describe you?
In a good mood, I think she’d say “opinionated”.

What are your greatest strengths as a public relations practitioner?
I try to level with everyone I deal with and always foster a strong set of opinions around clients and prospects’ relevant issues. The ready ingredients for edifying conversation, essentially.

What is your favorite food?
My father’s ox-tail stew (using Hereford beef). It never quite tastes the same but is always delicious.

Describe your perfect client.
Without detracting from some of the premier league firms I’ve worked with in recent years, my perfect clients are the slightly lesser-known, challenger organizations with a genuinely game-changing proposition. I’ve been fortunate to work with one or two in this mould and hope to work with many more.

What three hobbies or activities do you enjoy most?
Tough one. In no particular order I’d say fly fishing, skinning (up-hill), and attending games at Stamford Bridge (plus the odd away match, of course).

What’s your favorite part of the workday?
Anything that unshackles me from the desk to breathe in the fresh air of London town.

Who would play you in the movie version of your life?
I’d like to think only Daniel Day-Lewis has the depth to do me justice, but I’d probably have to settle with “that bloke from Road Trip” (sorry, in-joke).

What is your favorite quote?
Life would be pleasurable but for its amusements. A relation of mine is responsible for this rather turgid quote, and it’s so darn miserable it always seems to bring a smile.