Managing Director of Data and Analytics
Geoffrey Sidari is the Managing Director of Data and Analytics at Prosek Partners. He has over two decades of expertise in Comms and Marketing Analytics, where he has designed and delivered cutting-edge analytic solutions that enhance client insights and data-driven strategies. He is an industry leader in integrated analytics, combining traditional and digital media measurement, social listening, sentiment analysis, influencer mapping, and more. He is also passionate about exploring how AI can be leveraged to augment these solutions and bring them to practical implementation.
At Prosek, Geoffrey oversees the agency’s commercial offering for measurement, data, and analytics. He works closely with the agency’s leadership and clients to provide strategic guidance and innovative tools that help them achieve their business goals. He also leads the integration of world-class technology and platforms like ChatGPT and AI, which enable Prosek to offer customized and scalable analytic solutions across different sectors and markets.
Prior to joining Prosek, Geoffrey was the Executive Vice President of Insights and Analytics at WE Communications, where he managed a global team of analysts and data scientists. He was recognized by PRWeek as one of the top 25 innovative leaders globally in CommsTech and Analytics. He has worked with some of the world’s most prominent brands, such as Microsoft, Intel, SAP, Nike, F5 Networks, Lyft, Discord, and others.
Areas of Expertise include:
- CommsTech architecture and deployment
- Traditional Earned Media Analytics
- Integration Analytics (Earned, Owned, Social, Paid, Web and Primary Research)
- Marketing and Customer Analytics
- Narrative and Key Message Analysis
- Audience Analysis
- Influencer ID and Impact tracking
- Competitive Landscape Analysis
Q & A
What are you most proud of in your career?
The deployment of global analytic operations and CommsTech solutions for some of the largest global brands that established a trusted and consistent single source of truth allowing all teams to measure what matters.
Name one thing most people don’t know about you.
I ran track at the University of Arkansas in the 90s where the team won multiple national championships.
How would your mother describe you?
Kind, determined, wonderer, reliable.
What are your greatest strengths as a communications practitioner?
Passionate about integrating the value of data across the comms and customer engagement lifecycle.
What is your favorite food?
Indian or Thai
Describe your perfect client.
They ask questions and are curious on how data can help improve their strategy and planning.
What three hobbies or activities do you enjoy most?
Running, hiking and good food.
What’s your favorite part of the workday?
Helping people understand how to use data and technology to enhance their work.
Who would play you in the movie version of your life?
What is your favorite quote?
“Pain is temporary. It may last for a minute, or an hour or a day, or even a year. But eventually, it will subside. And something else takes its place. If I quit, however, it will last forever.” – Eric Thomas