Senior Vice President, Head of Digital Strategy
With more than 13 years of experience in digital marketing and strategic communications, Hillary Ziegenhagen oversees Prosek’s digital practice, leading the creation and execution of digital strategy firm-wide.
Prior to her role at Prosek, Hillary spent four years building the digital practice at Mercury Public Affairs where she managed social media marketing, digital advertising, crisis communications, and digital advocacy for high-profile business and political leaders. Previously, Hillary oversaw digital brand-building programs including social strategy and global community development, strategic blog and influencer partnerships, and the development of original branded content for a variety of B2B and B2C clients.
Hillary received a Master of Science degree in Integrated Marketing from New York University and a Bachelor of Arts in Sociology from the same institution.
Q & A
What are you most proud of in your public relations career?
I’ve been fortunate to work with some of the smartest and most innovative people in the world, helping to shape and share client stories online.
Name one thing most people don’t know about you.
In the beginning of my career, I worked in Celebrity Services at Gucci where my main role was shopping for and styling VIP clients for events, video shoots, and personal appearances. Oh, the stories I could tell!
How would your mother describe you?
Talkative, kind, and funny.
What are your greatest strengths as a communications practitioner?
Creativity, collaboration, and curiosity about everything.
What is your favorite food?
Sushi. Fried Green Tomatoes. Nutella. (Not all at once, thankfully)
Describe your perfect client.
The best client is one who’s transparent about their challenges and creative about solving them.
What three hobbies or activities do you enjoy most?
Exploring Brooklyn with my husband and the World’s Most Adorable ™ toddler, reading, and obsessing over college football (#RollTide)
What’s your favorite part of the workday?
Before I even get out of bed, I spend a half hour with coffee and a legal pad, outlining 3 priorities for the day ahead. It helps me hit the ground running.
Who would play you in the movie version of your life?
Molly Ringwald, circa 1987.
What is your favorite quote?
“Find out who you are and do it on purpose”- Dolly Parton