Maya Pogoda, based in Los Angeles, has spent much of her 20-year career in public relations focusing primarily on corporate, crisis and transactional communications and excels at helping her clients navigate during times of change and financial volatility. Her clients have included private equity and hedge funds as well as companies in the airline, automotive, cosmetic, energy, housing, manufacturing, professional services and food industries, among others.
She has been involved in helping scores of companies communicate during their Chapter 11 restructurings, including Energy Future Holdings, IBC (now Hostess Brands), CyberDefender, US Airways, Delphi Corporation, WCI Communities, Claim Jumper and Tamrac. Maya has also worked on a number of M&A transactions, litigation support matters, reductions-in-force, product recalls and labor issues.
Maya joined Muirfield Partners in 2011, and then became part of the Prosek team following Prosek’s acquisition of Muirfield Partners in 2016. Prior to joining Muirfield Partners, Maya was a senior executive with Sitrick And Company, a Los Angeles-based corporate, financial, transactional and crisis communications firm where she was a senior member of the firm’s restructuring practice.
Maya holds a Bachelor of Arts degree in Political Science from UCLA and an MBA from UCLA’s Anderson School of Management.
Q & A
What are you most proud of in your career?
Those select few stories I was able to keep out of the news.
Name one thing most people don’t know about you?
English is technically my second language, though it’s the only one I’m truly fluent in. I spoke only Polish until I started kindergarten.
How would your mother describe you?
Like most Jewish mothers, she’d tell you that my sister and I are perfect. She would also likely to tell you that I started speaking when I was only nine months old and that I’m very diplomatic. All of this should be considered with the appropriate level of skepticism.
What are your greatest strengths as a communication practitioner?
My greatest strengths are listening carefully to the client and understanding their sensitivities in a particular situation, my practical nature which keeps me focused on finding a solution and my ability to remain calm even when emotions in the room are running high.
What is your favorite food?
Anything with dark chocolate.
Describe your perfect client?
The perfect client is one that values the role communications can play in implementing strategies and business objectives, and as such, uses us as an extension of their team.
What three hobbies or activities do you enjoy most?
I enjoy going to the theater, snorkeling and traveling.
What’s your favorite part of the workday?
Late morning, after everyone has arrived in the office and had their coffee, when our team sets a plan for how we are going to tackle the day.
Who would play you in the movie version of your life?
Tina Fey because I would hope there would be a lot of comedic/uplifting elements to it.
What is your favorite quote?
“If you don’t like what is being said, then change the conversation.” – Don Draper, Mad Men