Thomas Rozycki is a Managing Director at Prosek Partners with over two decades of corporate communications, investor relations, crisis communications and social & digital media experience in corporate and agency settings.
Tom has an unparalleled ability to translate complex concepts into actionable outcomes. His true wealth of knowledge in financial services and in related industries makes him a trusted counselor to clients who need to nail their narratives and tell their stories in differentiated ways. He is sought out by C-suite executives at the firm’s clients for his candid counsel pushing partners to do the necessary work to achieve the best outcomes.
Tom joined Prosek in 2005. He focuses on cultivating clients’ financial communications programs, bringing expertise in the technology and financial services spaces, and serving as the day-to-day contact for many. He has worked extensively in investor communications, mergers and acquisitions, and divestitures and retail shareowner programming. Additionally, he is one of the firm’s top media trainers. Prior to Prosek, Tom began in house with several major telecommunications companies.
Q & A
What are you most proud of in your public relations career?
I am most proud of my current position, working for a firm where I have the autonomy to build a practice based on my vision with the full support and resources of dynamic ownership.
Name one thing most people don’t know about you.
I have set myself on fire twice.
How would your mother describe you?
My mother suffers from delusions of my grandeur...the site is not big enough for all the platitudes. However, in summary, she would say that I am kind hearted, considerate and a peace maker. She'd probably also tell you I was smart.
What are your greatest strengths as a public relations practitioner?
I know how to listen to, not just hear, what is being said. I also recognize that this is a 24/7 business, and that sacrifices will need to be made from time to time.
What is your favorite food?
Describe your perfect client.
One that views us as a partner, not a vendor. One that recognizes that if they had all the answers, they wouldn't need IR support. And above all, one who trusts our judgment, respects our opinions, and makes us work for our rewards.
What three hobbies or activities do you enjoy most?
Reading, home theater and cooking.
What’s your favorite part of the workday?
Morning client briefings, followed very closely by afternoon coffee run.
Who would play you in the movie version of your life?
Bea Arthur (but from the Maude days...not the Golden Girls.)
Seriously, though, I think Jack Black could handle it.
Are you cat, dog, fish, ferret or bird person? Or none of the above?
What is your favorite quote?
Learn to swim before the ship sinks. -Thom Yorke