Tim is a multidisciplinary creative director based in New York City. In his over 28 years of professional experience, Tim has spearheaded branding and marketing assignments for a broad range of clients from tech startups to global giants. His past clients include Allianz Global Investors, American Express, CarePoint Health, CDISC, Chatham Financial, CIT, FTI Consulting, Guggenheim Partners, HALO, Stephens, and Verisk Financial. While Tim’s experience has a strong focus in financial services branding, he has also served clients in industries such as technology, media, telecommunications, real estate, healthcare, and more.
Tim started his career with Corey McPherson Nash (CMN) in Watertown, MA where he developed his design and management skills through numerous branding and print initiatives. Before joining Prosek Partners, Tim spent over 10 years at DeSantis Breindel, a B2B branding agency. Earlier in his career, Tim also spent time at Carpenter Group, Enterprise IG, and Siegel+Gale. He also worked on the client side at Putnam Investments, where he honed his knowledge of financial services branding.
Part of Tim’s creative process is to marry brand identity and brand strategy. He believes a unique & memorable brand identity must be built upon a holistic brand strategy. Tim’s design work has been recognized by numerous renowned publication and awards including PRINT magazine and Transform magazine.
Q & A
What are you most proud of in your career?
When I received the first recognition for my work by PRINT magazine in 1997.
Name one thing most people don’t know about you.
I’m half Chinese and half Vietnamese.
How would your mother describe you?
A hard worker.
What are your greatest strengths as a communications practitioner?
My organizational skills.
What is your favorite food?
Seafood, especially shellfish.
Describe your perfect client.
A client who understands and appreciates the process for creating a successful brand.
What three hobbies or activities do you enjoy most?
Watching movies, photography, social media
What’s your favorite part of the workday?
Having a productive meeting
Who would play you in the movie version of your life?
Me! I’d love to be in a movie about my life.
What is your favorite quote?
“It was a good day to arrive in New York City. No one expected me. Everything awaited me.”
– Patti Smith