iM Global Partners i Am Proven
- Advertising
- Paid Media
The Challenge
Introduce a new kid on the block to a rather crowded block party. While already well-known and respected throughout Europe, iM Global Partners (iMGP) were entering a competitive U.S. market that was unaware of the firm’s past history and success outside the states. And we needed to change that.
The Solution
Carve out a unique positioning for the brand that focused on the key reasons behind their outside success — their people. Pulling inspiration from the name of the company itself, we created a campaign that gave a voice to the beating heart of iMGP. One that highlighted the uniquely talented people at iMGP with an equally unique visual system and messaging that all came together to form a singular voice: “I am.”
