MarketWise Point of Potential
- Branding
- Naming
- Web Development
The Challenge
While Beacon Street Group was one of the largest publishers of financial news and research, many people didn’t know who they were or what it was they actually did. The brand lacked awareness, with no brand story connecting back to their core business or complex portfolio of products.
The Solution
Simplify and clarify. We got to the root of their main business offering, then crafted a compelling story around it. One that included a complete brand overhaul beginning with an iconic name expressing who they were as a company followed by a new visual identity that felt more modern, relatable and actionable to the entirety of their true business.
