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Path to Prosek: From PA to AAE - Sophia Pedro

Sophia Pedro  Follow

Tell us about your Prosek experience. What’s it been like, and what have you been up to?

My experience at Prosek thus far has been challenging in the best way possible and ultimately, extremely rewarding.

I’ve learned so much about the public relations industry and the various sectors our clients represent, but also about myself professionally: how I learn and collaborate best, and where my true interests lie. Whether it’s seeing media opportunities through from a pitch to coverage, strategizing on conference priorities for the year, or building relationships with key publications and reporters, I’m excited to continue learning and growing as a young professional at Prosek.

What was the PA program like for you?

The PA program was the post-grad experience I was looking for in order to confirm my interest in financial communications and agency life.

Prosek not only has unique professional development programming to get apprentices acclimated to the world of financial communications, but an educational and entrepreneurial culture that spans the entire firm.

At Prosek, you always have people in your corner, whether it’s your manager, account leads, or even fellow PAs, who want you to thrive, learn, and become the best version of your professional self.

Throughout the PA program, it was (and continues to be) a privilege to learn from and work alongside such smart, driven, creative, and passionate professionals. I can confidently say that after my four months as an apprentice, I felt more than prepared to become a AAE and take on a new and exciting phase of my career.

Why would you recommend others join/apply to the PA program?

If you’re like me and didn’t have prior agency experience, the PA program is an incredible opportunity to find out what you like and don’t like. As you’ll hear me say many more times, the people at Prosek are truly committed to your development and helping you discover what you’re passionate about within the world of communications.

It’s also worth calling out the community aspect that comes with joining the apprentice program. You can apply to be a PA in almost all of Prosek’s global offices, and from the start, you are surrounded by a group of colleagues in a similar role that you can relate to and learn from.

For me, this definitely made the transition to post-grad life more comforting.

What are the top 1-2 things you’ve learned at Prosek so far, and how have those lessons helped you succeed here?

Very early on in my program, I learned that Prosek is the type of place where people care about not only your professional development but you as a person. It’s the type of place where you’re encouraged to ask questions and take on projects and deliverables that you’re interested in, even if it’s your first time trying something. At Prosek, you always have people in your corner, whether it’s your manager, account leads, or even fellow PAs, who want you to thrive, learn, and become the best version of your professional self.

Something else I’ve found essential to my day-to-day success as a PA and now as a AAE is time management skills, proper prioritization, and communication. The agency environment is fast-paced, and you often are dealing with competing deadlines and multiple asks at once. Making sure you are prioritizing tasks correctly, effectively managing your time throughout the day to meet deadlines, and OVER communicating with your teams about where you stand on various deliverables, is essential to meeting and exceeding client and team expectations.

These are skills I know that I’ll consistently utilize.

If you had to choose, what’s been your favorite moment at Prosek since joining?

One of my favorite things about Prosek overall is the people. Every day, I work with people from all different offices, many of which I’ve never met in person. Even still, I constantly feel connected to and supported by them.

Some of my favorite moments since joining Prosek are the opportunities outside of work where I’ve been able to grow closer to my colleagues in the Boston office. From holiday happy hours, to Red Sox games, to pumpkin painting for Halloween, the culture in our Boston office is special and I’m so grateful to be a part of it.

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