Consumers rank video as the content format they most want to see on social media, placing it ahead of GIFs, memes and text-only content, according to The 2024 Content Benchmarks Report from Sprout Social, a provider of social media management solutions.
“The motion creates engagement,” says Amber Burge, VP of marketing with Flatwater Bank, a family-owned, $260 million community bank in central Nebraska. Flatwater uses video and social media to build community and continue its in-person conversations with its customers. “Social media does a great job in solidifying relationships.”
Video’s relevance to banks
While it might seem like video is best suited to, say, entertainers and sports stars, it can be a powerful tool for banks.
“It allows banks that aren’t big names with massive budgets to lean into what makes them different. They can demonstrate that they’re part of the community, and not just call centers,” says Dan Allocca, partner and head of digital and integrated marketing with Prosek Partners, an integrated communications firm with a focus on financial services.
Video also allows for scale, Allocca says. The number of one-to-one interactions any employee can complete each day is limited. A great video, however, can reach many people.
Read the full article on the ABA Banking Journal website.