New York, April 10, 2015 _ New York - Jen Prosek served as chairwoman and master of ceremonies for the Arthur W. Page Society’s 2015 Annual Spring Seminar, which attracted more than 300 chief communications officers from around the world.
The theme was the "Indispensible CCO," and sessions explored how the CCO role is evolving and how to make CCOs a truly indispensable part of a company's leadership team. Speakers included Jack Welch, former CEO of General Electric, and Tim Mayopoulos, the current CEO of Fannie Mae, as well as communications leaders from Facebook, Bloomberg, MasterCard, GE and more.
Among the topics discussed were the challenges faced by disruptive brands as they expand globally, the implications of behavioral economics on corporate communications, how CCOs are using technology to transform their departments, and how to build executive presence, or gravitas.
“In this era of rapid change, the CCO role is more important than ever,” said Prosek. “CCOs are responsible for building trust, driving cross-functional programs and serving as the keepers of their organizations’ identity, purpose, beliefs and values. It was an honor to lead the seminar and spend time with the top minds in our profession to talk about how we address the trends and challenges shaping the communications landscape today.”
About Prosek Partners
Prosek Partners is among the largest independent public relations firms in the U.S., and one of the few domestic, mid size firms that offers global capabilities through its London office and international network. Specializing in providing a full range of communications solutions to financial and professional services companies, the firm delivers an unexpected level of passion, creativity and marketing savvy. Prosek Partners’ “Unboxed Communications” approach brings breakthrough ideas to every client engagement.
About the Arthur W. Page Society
The Arthur W. Page Society is a professional association for senior public relations and corporate communications executives who seek to enrich and strengthen their profession.The membership consists primarily of chief communications officers of Fortune 500 corporations, the CEOs of the world’s largest public relations agencies, and leading academics from the nation’s top business and communications schools who have distinguished themselves teaching corporate communications.