Ted Seides recently interviewed Jennifer Prosek on his podcast, Capital Allocators, to get her expert opinion on how best to build a brand for asset management firms. The conversation covers marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding. Jen also shared some of her fascinating observations learned from her experience, including raising entrepreneurial children, working with Millennials and Gen Z staffers, and implementing the principals of ‘Just Ask’, behave with humanity, and not thinking in black and white.