Ted Seides recently interviewed Jennifer Prosek on his podcast, Capital Allocators, to get her expert opinion on the evolution of marketing and brand development in asset management and how the pandemic has accelerated trends already in place. She discuss business development in a virtual world, including building a digital profile, developing a presentation style, handling significant world events, differentiating from others, and nailing the narrative. The podcast ends by turning to lessons she learned on internal communication and leadership through the health crisis.