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Prosek Partners Launches Global Rebrand for ICE and NYSE

NEW YORK – March 21, 2022 – Prosek Partners, a leading integrated marketing and communications firm, announced today it has rebranded its enhanced strategic branding and creative offering to Prophecy by Prosek. Prophecy by Prosek will further expand the firm’s integrated model and house its world-class creative branding capabilities across every facet of strategy, advertising and design.

Prophecy by Prosek

“Think of Prophecy as the world class brand and creative shop inside of Prosek Partners,” commented Jen Prosek, Managing Partner. “A prophecy is a prediction. It’s a vision of what’s about to happen and what is coming next. At Prosek, seeing around corners and thinking about what’s next is exactly what we do best for our clients, and with this evolved strategic branding offering, we’ll be able to tell our clients’ stories in an even more integrated way.” 


Prophecy by Prosek will be led by Prosek Partner and Chief Marketing Officer, Neil Goklani. The core team behind the ICE launch and members of the Prosek team include Anne Swan (Chief Creative Officer), Jen LaFiura (Head of Brand Strategy) and Josh Aiello (Head of Creative Content).

“We’re incredibly excited about this next chapter of growth at Prosek,” commented Goklani. “The launch of Prophecy by Prosek adds top-shelf strategic branding capabilities to our integrated model. This major rebrand work for ICE and NYSE is an example of what we can deliver for our clients and the world’s biggest brands.”

ICE/NYSE Global Re-Brand and TV Spot

The first major launch for Prophecy by Prosek is the rebrand of ICE, a leading global provider of data, technology and market infrastructure, including the NYSE. Prophecy by Prosek created the company’s first global brand campaign “Make the Connection,” unifying all ICE business segments under one theme.

The multi-faceted campaign, which includes a 60-second TV spot, leverages influencers, behind-the-scenes content and social media to bring together each part of ICE’s business, helping new audiences learn about ICE and bringing its global impact to life. As part of the unified effort, Prophecy by Prosek also developed a simplified, modernized visual design system for the company. This included a new logo for the NYSE, ICE’s most recognized and iconic brand, to harmonize its branding with its corporate parent. 


For more on Prophecy by Prosek, including the firm’s work, visit - Prophecy by Prosek.

About Prosek Partners
Every brand has a story to tell. And we’re experts at telling it. Prosek Partners is a certified Woman-Owned Business, among the largest integrated, independent communications and marketing firms in the U.S. and one of the few domestic, mid-size firms that offers global capabilities through its London office and international network. Specializing in providing a full range of communications solutions to financial and professional services companies, the firm delivers an unexpected level of passion, creativity and marketing savvy. Services include digital and traditional media relations, financial communications, public affairs, investor relations, transaction services, crisis communications and issues management, content creation, publishing, media training and more. Its strategic branding offering – Prophecy by Prosek – takes a holistic approach to creative branding and storytelling, with capabilities spanning every facet of advertising, strategy and design to deliver breakthrough results. The firm has been named PRovoke’s “Best Agency to Work For” and “Global and North American Corporate/Financial Agency of the Year,” an Inc. 5000 Fastest-Growing Company, a Best PR Firm in America by Observer, and a “Top Place to Work in PR” by PR News. For more information about Prosek Partners, please visit or follow the firm on LinkedIn.

Media Contact
Emily Roy