NEW YORK – December 18, 2023 - Prosek Partners, a leading independent marketing and communications firm, today announced its second paid media strategy win at the Gramercy Institute’s 2023 Asset Management Marketing Awards. Prosek won 2023 Global Media Strategy of the Year in partnership with Wellington Management (“Wellington”) and its “Invest in Unique Perspectives” campaign, in addition to being awarded U.S. Paid Media Strategy of the Year for the firm’s work with another asset manager.
Focused on showcasing the work of the world’s leading asset management firms and their partners, the Gramercy Institute Asset Management Marketing Awards evaluate strategic marketing campaigns according to creative excellence, content marketing, media strategy and experiential marketing, among other benchmarks of success.
Prosek’s paid media campaign to promote Wellington’s “Invest in Unique Perspectives” brand narrative hyper-targeted audiences of both retail and institutional investors across nearly three dozen countries, with the primary goal of enhancing brand visibility and reinforcing the firm as a differentiated thought leader.
“The success of Wellington’s “Invest in Unique Perspectives” campaign reflects our focus on collaboration, innovation, and commitment to our clients,” said Hillary Ziegenhagen, Vice President and Head of Brand Marketing for Wellington. “This recognition reinforces our understanding of what matters to our clients and our alignment with their objectives.”
“Being recognized by the prestigious Gramercy Institute for our paid media strategies is a direct result of Prosek’s efforts to integrate our depth of knowledge in the financial landscape with our carefully built technology stack, allowing us to develop well-informed and highly targeted campaigns to meet the increasingly complex needs of asset management clients,” said Daniel Allocca, Partner and Head of Prosek’s Digital & Integrated Marketing practice. “We want to thank Wellington for entrusting us as long-term partners, and we congratulate the team on a well-deserved win.”
Winners were announced at the Gramercy Institute’s Financial Marketer’s Forum award ceremony, which took place on December 7, 2023 at the Harvard Club of Boston.
About Prosek Partners
Prosek Partners builds – and protects – the top brands in business. We are a certified Woman-Owned Business and among the largest independent, integrated communications and marketing firms globally. Specializing in providing a full range of communications solutions to financial and professional services companies, Prosek delivers business impact through an unexpected level of passion, creativity and marketing savvy. Services include media relations, thought leadership, social and digital media, public affairs, investor relations, financial communications, transaction services, crisis communications and issues management, content creation, conference support, publishing, media training and more. Prosek's strategic branding and integrated marketing arm – Prophecy by Prosek – offers brand strategy, award-winning design, digital and advertising capabilities. Prosek has been named PRovoke Media’s “Global and North American Financial Agency of the Year” and a top-five global M&A and shareholder activism agency. For more information, please visit www.prosek.com or follow the firm on LinkedIn.
About Wellington Management
Wellington Management is one of the world’s largest independent investment management firms, serving as a trusted adviser to over 2,500 clients in more than 60 countries. The firm manages more than US$1.1 trillion for pensions, endowments and foundations, insurers, family offices, fund sponsors, global wealth managers, and other clients. Wellington aspires to provide excellent service to clients through a unique combination of independence enabled by its distinctive private partnership model, diverse perspectives through its unified, multi-asset investment platform, and relentless curiosity and intellectual rigor fostered by its enduring collaborative culture.