NEW YORK – December 12, 2023 - Prosek Partners, a leading independent marketing and communications firm, was awarded U.S. Paid Media Strategy of the Year in partnership with Schroders North America (“Schroders”) for its “Active Ownership” campaign at the Gramercy Institute’s 2023 Asset Management Marketing Awards.
This marks Prosek’s third Gramercy Institute recognition, and the second consecutive year of Prosek’s win in partnership with Schroders, following last year’s recognition as 2022 U.S. Paid Media Strategy of the Year for the firm’s “Beyond Profit” campaign. At this year’s awards, Prosek was also awarded 2023 Global Media Strategy of the Year for its work with another asset manager.
Focused on showcasing the work of the world’s leading asset management firms and their partners, the Gramercy Institute Asset Management Marketing Awards evaluate strategic marketing campaigns according to creative excellence, content marketing, media strategy and experiential marketing, among other benchmarks of success.
Prosek’s large-scale U.S. paid campaign promoted Schroders’ “Active Ownership” sustainability proposition as an integral part of the firm’s investment process and ability to enhance stakeholder value. The campaign targeted institutional investors across LinkedIn and a careful selection of high-quality news and business websites and trade publications.
“We’ve made a deliberate effort to methodically build and expand a highly specialized paid practice over the last few years - being rewarded for this work in partnership with our clients is very welcome news,” said Daniel Allocca, Partner and Head of Prosek’s Digital & Integrated Marketing practice. “We especially want to congratulate Schroders on its second consecutive Gramercy win – we are immensely proud and grateful for our continued partnership.”
“We recognize the importance of delivering a clear and consistent message in our media strategy and are thrilled to receive this award for the second year in a row,” said Scott McKay, Head of Marketing and Communications, Americas for Schroders. “We value the partnership with Prosek, and their digital team’s expertise and strategic counsel has helped us achieve our ambitions to be recognized as a leader in sustainability in the U.S.”
Winners were announced at the Gramercy Institute’s Financial Marketer’s Forum award ceremony, which took place on December 7, 2023 at the Harvard Club of Boston.
About Prosek Partners
Prosek Partners builds – and protects – the top brands in business. We are a certified Woman-Owned Business and among the largest independent, integrated communications and marketing firms globally. Specializing in providing a full range of communications solutions to financial and professional services companies, Prosek delivers business impact through an unexpected level of passion, creativity and marketing savvy. Services include media relations, thought leadership, social and digital media, public affairs, investor relations, financial communications, transaction services, crisis communications and issues management, content creation, conference support, publishing, media training and more. Prosek's strategic branding and integrated marketing arm – Prophecy by Prosek – offers brand strategy, award-winning design, digital and advertising capabilities. Prosek has been named PRovoke Media’s “Global and North American Financial Agency of the Year” and a top-five global M&A and shareholder activism agency. For more information, please visit www.prosek.com or follow the firm on LinkedIn.
Schroders plc
Schroders is a global investment management firm with $923.1 billion assets under management, as at 30 June 2023. Schroders continues to deliver strong financial results in ever challenging market conditions, with a market capitalization of circa £7 billion and over 6,100 employees across 38 locations. Established in 1804, the founding family remains a core shareholder, holding approximately 44% of Schroders’ shares.
Schroders has benefited from a diverse business model by geography, asset class and client type. It offers innovative products and solutions across four core growing business areas; asset management, solutions, Schroders Capital (private assets) and wealth management. Clients include insurance companies, pension schemes, sovereign wealth funds, high net worth individuals and foundations. Schroders also manages assets for end clients as part of its relationships with distributors, financial advisers and online platforms.
Schroders aims to provide excellent investment performance to clients through active management. It also channels capital into sustainable and durable businesses to accelerate positive change in the world. Schroders’ business philosophy is based on the belief that if we deliver for clients, we will deliver for our shareholders and other stakeholders.