It’s no secret that the post-COVID deal boom in real estate, and across the private and public markets more broadly, has ended. By one measure from CBRE, 2022 real estate transaction volume fell 20% from the prior year, including a precipitous 60% year-over-year decline in the fourth quarter. While many observers predicted green shoots in 2023, the spike of volatility in the banking sector—a workhorse of CRE financing—has made the future muddier.
Not only has this affected the real estate industry’s collective bottom line, it has also deprived firms of one of the most reliable levers for building their brand and reputation. Unique among industries, news in commercial real estate industry is driven by deals, with stories detailing who is buying, selling, lending, borrowing and leasing. While dealmaking is still taking place, it has left real estate investors, owners and operators with a large publicity gap to fill.
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