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Our People

Aidan O’Connor

Senior Vice President
New York

With over a decade’s experience in strategic communications and reputation management, Aidan helps market-leading businesses across asset management, professional sports and entertainment develop and execute brand strategies that generate bottom-line impact.

As a Senior Vice President at Prosek Partners, Aidan co-founded and scaled the company’s Sports Business practice. There, he works with investors, owners, and operators, helping them refine corporate narratives, engage key audiences, create compelling content, optimize public positioning, and navigate crises.

Aidan’s insights have been published in Sportico, Sports Business Journal, AdAge, and PRWeek. He has served as a strategic advisor to various sports, media and entertainment companies including Zone7, UFC and KASAI Elite Grappling Championships. Before moving to the United States, Aidan was a consultant at Chime Communications' real estate and government policy practice in London.

Aidan holds an MBA from Quantic School of Business & Technology and a BA from the University of Nottingham.

Q & A

What are you most proud of in your career?
Converting a personal passion into a professional practice.

Name one thing most people don’t know about you.
I have co-produced a sellout event at The Manhattan Center.

What are your greatest strengths as a communications practitioner?
Critical thinking, tactical planning, storytelling.

What is your favorite food?
Seafood paella with a side of sangria.

Describe your perfect client.
Ambitious, brilliant, pragmatic.

What three hobbies or activities do you enjoy most?
CrossFit, learning to play the guitar, watching standup comedy shows around NYC.

Who would play you in the movie version of your life?
George MacKay

What is your favorite quote?
“Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present.” – Marcus Aurelius