Senior Vice President
Gina has more than 10 years’ experience in developing integrated communications strategies for private and public companies in the UK and Europe. During this time, she has specialised in financial, corporate and crisis communications in the investment, consumer and real estate sectors.
Gina has expertise across a range of projects - from financial reports and transactions to high-profile campaigns and issues. She has worked on IPOs, P2Ps and engaged shareholder situations.
Prior to joining Prosek, Gina had experience working at leading UK communications consultancies, in-house at Diageo plc and as an independent consultant. She is a graduate from The University of Bristol, with a BA (Hons) in Archaeology and Anthropology.
Q & A
What are you most proud of in your career?
The relationships and insights gained from the inspiring people and businesses that I have been fortunate to work with.
Name one thing most people don’t know about you.
I lived in five countries across three continents during my childhood, which led to a lifelong interest in different cultures and perspectives.
Bonus: I will travel anywhere for a sample sale.
How would your mother describe you?
Intuitive: her favourite sounding board.
What are your greatest strengths as a communications practitioner?
The ability to listen, read between the lines, collaborate and to maintain perspective.
What is your favourite food?
Shellfish and cheese – never together!
Describe your perfect client.
An engaged client with an open mind, willing to help us understand the nuances of their business. A client that allows us to demonstrate the impact communications can make in achieving their business objectives.
What three hobbies or activities do you enjoy most?
Reading, particularly historical fiction
Going to the theatre/any live music venue - or the perfect combination: a musical!
Experiencing new countries and cultures, mostly through a rigorous sampling of the local cuisine.
What’s your favourite part of the workday?
When a client or a colleague calls with an interesting problem to solve.
Who would play you in the movie version of your life?
Kate Beckinsale, if only for our shared appreciation for cats.
What is your favourite quote?
‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’