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Josh Aiello

Creative Director, Head of Creative Content
New York

Josh Aiello is a Creative Director, and the Head of Creative Content at Prosek. He has 15 years’ experience writing advertising and marketing copy at agencies large and small, and in practically every sector. Before switching to the wonderful world of copywriting, Josh wrote three books of satirical nonfiction that were actually published, plus several not-very-good books that weren’t. He has also written articles and dating advice columns in big glossy magazines, though these days much of his creative output is limited to ghostwriting his daughters’ English homework.


Q & A

What are you most proud of in your career?
Seeing my first book on sale at the old Barnes and Noble in Astor Place. Nobody actually bought it, but still.

Name one thing most people don’t know about you.
I won the lip synch contest in high school.

How would your mother describe you?
As someone who doesn’t call home enough.

What are your greatest strengths as a communications practitioner?
Not overthinking, and knowing what I don’t know.

What is your favorite food?
Chinese takeout.

Describe your perfect client.
One who enjoys a seafood tower and a cocktail after a long TV shoot.

What three hobbies or activities do you enjoy most?
Fantasy football (especially when beating Neil), watching movies, wandering around NYC.

What’s your favorite part of the workday?
Six p.m.

Who would play you in the movie version of your life?
Zach Braff.

What is your favorite quote?
“It’s not a lie if you believe it.” – George Costanza