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Our People

Judy Lain

General Manager
South Africa

Judy Lain brings over 20 years of work experience in the communication industry to Prosek, with a strong focus on team management, crisis communication, and online reputation management. 

Prior to joining Prosek, Lain ran her successful consultancy, working with leading clients and communication agencies in Africa, the Middle East, and Europe. Before running her consultancy, Lain was the Chief Marketing Officer for Wesgro, the Western Cape’s regional economic promotion agency. She spent a large part of her time unpacking real-world challenges impacting the destination from a reputation perspective and developing simple, measurable digital strategies and solutions to correct the online narrative.

Judy is currently completing her Master’s in Digital Communication and holds a post-graduate degree in Marketing and Advertising. 


Q & A

What are you most proud of in your career?
Having the opportunity to lead, and work alongside, 30 inspiring public and private sector colleagues during the height of the pandemic.  We developed digital tools and platforms to help small businesses in South Africa navigate the uncertainty the Covid-19 pandemic caused due to the implications of regulations.

Name one thing most people don’t know about you.
I love building puzzles!

How would your mother describe you?
Simply the best! (She is a Tina fan)

What are your greatest strengths as a communications practitioner?
The ability to understand the heart of a complex problem and provide a practical solution.

What is your favorite food?
HOT Freshly baked farm bread with melted salty butter.

Describe your perfect client.
A client.

What three hobbies or activities do you enjoy most?
Spending time with my family, running, going to the beach, and mountain biking.

What’s your favorite part of the workday?
I love mornings and the anticipation of what the day will bring.

Who would play you in the movie version of your life?
Meg Ryan

What is your favorite quote?
"The future depends on what you do today." – Mahatma Gandhi